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Marketing Plan

Marketing Plan Overview

92% of homebuyers use the internet to aid in their property search process, and 76% of buyers walked through a home found on the internet.

Over Thirteen years of experience I understand the power of a well-conceived and aggressively executed marketing plan.  Our time tested strategy has and continues to evolve with the ever changing market of buyers and sellers demands.  Technology now provides 24/7 exposure to a world-wide pool of potential buyers.  While online marketing and social media are certainly important components of our marketing efforts, we still embrace our local small town community and still get a great response from direct mail and personal door to door efforts.   Your listing will have premium positioning and maximum visibility on the first page of Google and also your community.

  • Marketing Material Development
  • Online Advertising
  • Direct Mail
  • Email Marketing
  • Realtor Marketing
  • General Marketing

Marketing Plan - The First 30 Days

*Photography - Top quality professional photography used to showcase your property thoroughly for online and print brochures.

*Floor plan - Included in marketing pieces if available.

*Brochure - High quality full color property brochure designed for distribution to potential buyers.

*Sign – Placed on property if appropriate.

*MLS – Your property will be added to the MLS, which in addition populates 100’s of consumer based websites.

*Online Marketing - Premium positioning and maximum visibility on Google through KeyHouseRealty.com.  Syndication done to all relevant national websites, Zillow, Trulia, Yahoo Homes and many others not to mention social media platforms.

*E-mail Marketing - We will email to Agent’s buyers directly through their clients MLS portal. We will include your property in our market update emails that we send to our consumer database.

Just Listed mailing – A letter will be mailed to the surrounding properties to announce your property is new to the market. 

*Networking – Consistent networking with the Realtor Community.

*Open houses - To be held if appropriate.

*Door Knocking – We walk the neighborhood spreading word of mouth marketing about your home, upon listing and upon scheduling an open house.


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Jeff Duff -Broker/Owner
8 Blue Rock Ct
Alexandria KY 41001

Phone: 859.816.0126
Email: KeyHouseRealty@gmail.com
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